Multi-Brand Feature Increases Flexibility
Multi-brand is a powerful feature for any company that wants to harness Stella Connect across more than one brand. With this feature you can now create different brand identities through the same Stella Connect account.
Taking advantage of the multi-brand feature couldn’t be easier. There are four simple steps to get started:
- Contact your Client Services Manager to have the feature added to your account.
- In addition to the normal fields you pass to us via our API, you will now also pass a unique identifier for each separate brand you want to send Stella Connect requests for.
- The Stella Connect team will then create each separate brand within the Stella Connect app, so you can then login and configure the customer experience.
- Once you have everything configured the way you want it, you then simply ‘enable’ the additional brands within Stella Connect and this will start the flow of brand-specific feedback requests to your customers.
Configuring Different Brands
There are a number of different elements of the consumer flow that you can customize through the multi-brand feature. You’ll be able to update your brand name, your logo and your color scheme and suppression period. You can also update your social settings to point to different branded social accounts. All of these updates are managed through your existing Settings screens.
Impact on Existing Workflow
We’ve created the multi-brand capabilities to have zero impact on your team’s existing workflow. Once you’ve configured your individual brands using the steps outlined above, there is nothing else required. Relevant, brand-specific feedback requests will be sent to customers automatically through your CRM system.
Front-line team members who manage customer inquiries across multiple brands will now be able to look at their feedback overall, or filter their feedback by individual brands. As a team leader, you’ll be able to filter brands on the Company dashboards. Through these dashboards, you can easily look at brand-specific performance metrics to spot any differences in performance and customer satisfaction.